WGBA-TV, virtual channel 26 (UHF digital channel 14), is an NBC-affiliated television station licensed to Green Bay, Wisconsin, United States. The station is owned by the E. W. Scripps Company, as part of a duopoly with Appleton-licensed MyNetworkTV affiliate WACY-TV (channel 32). The two stations share studios on North Road alongside the WIS 172 freeway in Ashwaubenon (with a Green Bay postal address); WGBA's transmitter is located in the unincorporated community of Shirley, east of De Pere.
On cable, the station is available on channel 13 on Charter Spectrum (channel 8 on Charter's legacy Fond du Lac system), channel 7 on CenturyLink and Comcast Xfinity in Manitowoc, either channel 7 or channel 10 in most outlying areas of the market, and channel 26 on AT&T U-verse.
WGBA broadcasts the entire NBC schedule, with the exception of program preemptions for breaking news, Packers preseason games, or severe weather coverage; however it currently airs Days of Our Lives at 12:00 p.m. (one of a handful of NBC affiliates which carry the program in that slot, which is one hour earlier than recommended by the network, airing it "live" via the network's East Coast feed). Syndicated programs broadcast on WGBA include The Kelly Clarkson Show, TMZ Live, the true crime-focused Dateline syndicated package, and Right This Minute among others. The station picked up Scripps' national program The List during the 2016 Summer Olympics.